How to Speak Gen Z
We are in the midst of a generational landmark, as the first of Australia’s “Digital Integrators” (Generation Z) commence their final school exams.
Born between 1995-2009, Australia’s 4.6 million Generation Zs are almost exclusively the children of Generation X, and they are truly the 21st Century generation, with the whole of their formative years lived in this century. This is best seen through the fact that Generation Z can best be described as digital integrators – being exposed to digital technology from their early formative years, they have integrated it seamlessly into their lives compared to adults – the digital transactors, who use technology in functional, structural ways, like a tool which they pick up to use and then put back down again.
