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Selling Jesus or Church

There are a couple of ad campaigns running around our world one by the United Church of Christ  - God is still speaking,  Watch their ads and smile.

Another currently on in Canberra - Jesus all about Life. Watch their ads and wriggle uncomfortably.

Tim in Canberra has a reflection on these ads called All About Honesty

"Here are three phrases that caught my attention:

• "I’m not into religion, but I reckon - a lot of what Jesus taught …."
• "It’s about broadening your horizons … but religion? … nah …"
• "for your free information pack about what Jesus had to say about life, call …"

Way to talk it up, ‘all about life’ dudes.

But first a disclaimer from me: I’m not a christian, I’m no longer into religion, but I really do appreciate a lot of what Jesus taught.

The problem that I have with this ad campaign, is that it’s dishonest. They can’t just say that this isn’t about religion, when it so obviously is.

The nature of the real agenda is more apparent when you move through their website(s), to the “connections” page. Here’s an excerpt:

"When the time comes, someone who’s decided to accept Jesus for themselves will want to find a faith community (a church) - a safe, encouraging place …"

Call a spade a spade. This is religion, there is no other term for it. These guys are talking about religion (and trying to boost their numbers) - but more to the point, they’re too embarrassed to admit it. Even to themselves!"

The comparison between these ads and their perspective’s on life and faith is scary to say the least.

I wonder if we could have a bit of a group think about other possible ways to sell Jesus ?
Maybe a spoof campaign?

Jesus all about middle class consumer mentality????
Jesus all about stuff we don’t like to talk about???
Jesus all about loving people we would cross the street to avoid???
Jesus all about justice and love?

 on and on it goes…..

Age